A studio initiative
100 artists. A digital storefront each.
The Art Initiative is our commitment to independent Indian artists — full-service eCommerce infrastructure and consultancy at ten percent of market cost, so they can trade with the polish of a global brand.
01
The intent
Give 100 artists the same commerce firepower a funded startup would deploy — without the funding.
02
The support
A production-ready eCommerce site, customisable, with every feature an independent brand needs to sell.
03
The ask
Ten percent of the market rate for the build, and a willingness to grow.
Are you an independent artist? We want to hear from you.
Applications are reviewed quarterly. Selected artists are onboarded within four weeks.
